Table of Contents
Approval of the Housing Construction Project Plan for the 70-Story Haeundae Jungdong Leel Apartment / 1752 Jungdong, Haeundae-gu
- Announcement of urban management plan (district unit plan area and district unit plan) decision and topographical map
The city of Busan approved the construction of a high-rise residential complex with 8 basement levels and 70 above-ground floors at 1752 Jungdong, Haeundae-gu on November 5, 2025. This project will encompass a total of 642 households, with Ufirst Developer Co., Ltd. as the project implementer.
Construction is scheduled to start in March 2026 and is expected to be completed by July 2030.
The pace of project progress is very rapid.
This project had the approval of the housing construction project plan along with the urban management plan decision occurring simultaneously. This was carried out according to the Housing Act and the Law on National Land Planning and Utilization.
The site area totals 14,137.5㎡, with a land area of 13,324.9㎡. The total floor area is 226,787㎡, and the building footprint is 5,825㎡.
This project will be restricted to a floor area ratio of less than 1,084%, and the maximum building height will be planned to be below 252m. Additionally, it will include residential apartments, ancillary facilities, neighborhood living facilities, and sports facilities, providing various conveniences for living.
This project received conditional approval from the 4th Architecture Specialist Committee of Busan City in 2025. Subsequently, an environmental impact assessment of the building will be conducted, and the final authorization process will be completed. There are also plans to expand sections of major roads and minor roads by up to 3m as part of improvement infrastructure.
The Lotte Engineering Company is emerging as the main contractor according to financial information. Lotte Engineering Co., Ltd. has a history of participating in project financing liquidity as a condition for capital replenishment and debt acquisition for the mixed-use construction project at 1616 Jungdong, Haeundae-gu, which is being pursued by Ufirst Developer.
Additionally, 1752 Jungdong is classified as a residential project site, making the possibility of Lotte Construction's involvement quite high. In the real estate market of Haeundae, discussions are ongoing regarding the application of the ‘Haeundae Leel’ brand to the projects in this region. Such movements are expected to have a positive impact on the Haeundae real estate market.
The Haeundae U-dong and Jungdong Gunam-ro area is rapidly changing into a luxurious living space with the introduction of modern mixed-use buildings. High-end residential complexes like Haeundae Kyungdong Leen View 2nd, Prugio Derwon, Central Prugio, Haeundae Vista Dongwon, and Lotte Castle Star are situated here.
Moreover, due to its proximity to Jungdong Station and Haeundae Beach Road, transportation is convenient, and living facilities and educational environments are well-established. The attractiveness of this area is steadily increasing.
The Haeundae Jungdong Leel project is planned to be a 70-story high-rise mixed-use residential complex that will serve as an important landmark in the skyline of Haeundae Beach.
This project is expected to positively impact the area by improving the residential environment, promoting commercial activities, and expanding infrastructure. In particular, as demand for high-end residences increases, market interest is focused on this project.
Busan Metropolitan City Notice No. 2025-427
Approval of the housing construction project plan and announcement of the urban management plan (district unit plan area and district unit plan) decision and topographical map
1. Approval is granted for the housing construction project plan in Jungdong, Haeundae-gu, Busan, pursuant to Article 15 of the Housing Act and is hereby announced as follows according to Article 15, Item 6, and Article 30, Item 5 of the Enforcement Decree of the same law.
2.
In accordance with Article 19, Item 1 of the Housing Act, the decision on the urban management plan (district unit plan area and district unit plan) as deemed under Article 30 of the Law on National Land Planning and Utilization is hereby declared according to Article 30 of the Law on National Land Planning and Utilization and Article 25 of the same enforcement ordinance, and the topographical map is announced under Article 32 of the Law on National Land Planning and Utilization and Article 27 of the same enforcement ordinance and Article 8 of the Basic Law on Land Use Regulation and Article 7 of the same enforcement ordinance.
3. Relevant documents are available at the Housing Policy Division of Busan Metropolitan City and are open for public viewing for stakeholders. (Available for viewing on the website “http://eum.go.kr”)
November 5, 2025
Mayor of Busan Metropolitan City
1. Project name:
Construction of residential apartments in Haeundae-gu, Jungdong
2. Project subject
a. Name: Ufirst Developer Co., Ltd.
b. Address: 9th Floor, 9, Haeundae Beach Road 209-gil, Haeundae-gu, Busan.
3. Project location and scale
a. Location: 1752 Jungdong, Haeundae-gu, Busan.
b. Site area: 14,137.5㎡ (Land area: 13,324.9㎡)
c. Building area: 5,825.0745㎡
d. Total floor area: 226,787.3288㎡
e. Scale: 8 basement levels/70 above-ground floors, 2 buildings, 642 households
f. Use: Residential apartments, ancillary facilities, neighborhood living facilities, sports facilities
4. Project implementation period:
March 31, 2026 ~ July 31, 2030 (52 months)
5. Matters subject to implied approval for notices of permissions under other laws
a. Building permit under Article 11 of the Building Act
b. Approval for development activities under Article 56 of the Law on National Land Planning and Utilization
c. Permission for land use change under Article 14 of the Mountain Management Act
d. Permission for land use change under Article 34 of the Farmland Act
e. Decision on urban management plan under Article 30 of the Law on National Land Planning and Utilization
(district unit plan area and district unit plan)
1) Decision record of the district unit plan area
| Category | Map display number | District name | Location | Area (㎡) | Remarks |
| New | - | Jungdong District Unit Plan Area | 1752 Jungdong, Haeundae-gu, Busan | 14,137.5 |
▫Reason for designation: Aimed at rationalizing land use through mixed-use constructions, enhancing their functions, securing a good urban environment, and aiming for systematic and planned management through a district unit plan.
2) Decision record of the district unit plan
a) Decision record concerning changes in subdivided use districts and areas
(1) Decision record on the urban management plan concerning use districts: No changes
| Category | Area (㎡) | Composition rate (%) | Remarks | ||
| Previously set | Change | After change | |||
| Total | 14,137.5 | - | 14,137.5 | 100.0 | |
| Commercial area | 14,137.5 | - | 14,137.5 | 100.0 | |
(2) Decision record concerning use districts: No changes
| Category | Map display number | District Name | Location | Area (㎡) | Original decision date | Remarks | ||
| Previously set | Change | After change | ||||||
| Standard | - | Fire Protection District | 1752 Jungdong, Haeundae-gu, Busan | 14,137.5 | - | 14,137.5 | 100.0 | |
As part of the urban management plan, a document related to the location and size of infrastructure has been prepared. This document includes decisions related to roads.
| Category | Scale | Function | Length (m) | Starting Point | Ending Point | Usage Form | Major Passages | Original decision date | Remarks | |||
| Grade | Type | Number | Width (m) | |||||||||
| Standard | Medium Road | 3 | 94 | 12~16 | Collector Road | 466 | U-dong 585 | Jungdong (D3-48) | General Road | - | Construction No. 555 (1972.12.30) | |
| Change | Medium Road | 3 | 94 | 12~19 | Collector Road | 466(129) | U-dong 585 | Jungdong (D3-48) | General Road | - | - | Expansion of some segments (up to 3m within the zone) |
| Standard | Minor Road | 1 | 46 | 10~11 | Local Road | 323 | Jungdong 1394-393 | Jungdong 1368-2 | General Road | - | Construction No. 555 (1972.12.30) | |
| Change | Minor Road | 1 | 46 | 10~13 | Local Road | 323(135) | Jungdong 1394-393 | Jungdong 1368-2 | General Road | - | - | Expansion of some segments (up to 3m within the zone) |
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A justification letter regarding the extension of roads and changes within the district unit plan area will be drafted.
Classification
Notification
Agency Classification
City
Agency
Busan Metropolitan City
Notification No.
2025-427
Title
Approval of the housing construction project plan and announcement of the urban management plan (district unit plan area and district unit plan) decision and topographical map
Date
2025-11-05
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Frequently Asked Questions (FAQ)
Q. What is the outline of the Haeundae Jungdong Leel Apartment project?
The Haeundae Jungdong Leel Apartment is a high-rise residential project consisting of 642 households across 70 stories above ground and 8 below.
This project is planned for a total site area of 14,137.5㎡ at 1752 Jungdong, Haeundae-gu, with 642 households across 2 buildings, including 8 underground floors and 70 above-ground floors. The floor area ratio is capped at 1,084% and the maximum height is limited to 252m, including residential and ancillary facilities, neighborhood living facilities, and sports facilities. Ufirst Developer Co., Ltd. serves as the project implementer, with construction slated to begin in March 2026 and completion expected in July 2030.
Q. What does the urban management plan and topographical map announcement include?
The district unit plan area and district unit plan decisions and topographical map announcements were progressed simultaneously with the project.
This project has received approval of the housing construction project plan along with the urban management plan decisions (for the district unit plan area and district unit plan) based on the Housing Act and the Law on National Land Planning and Utilization. Busan City announced this on November 5, 2025, and relevant departments have made documents available for public viewing. This aims to rationalize land use and secure an excellent urban environment.
Q. Who is the construction company and what brand will be used?
Lotte Engineering is strongly favored as the construction company, and discussions are ongoing regarding the application of the ‘Haeundae Leel’ brand.
According to financial information, Lotte Engineering Co., Ltd. has a history of participating in PF liquidity as a condition for funding and debt acquisition for the housing project pursued by Ufirst Developer. Therefore, the likelihood of Lotte Construction being the contractor is high, and discussions are ongoing about applying the Haeundae Leel brand in the Haeundae real estate market. This is expected to increase local real estate value and have a positive impact on the market.
Q. What are the planned construction and completion dates?
Construction is planned to start in March 2026 and be completed by July 2030.
The Haeundae Jungdong Leel Apartment project is scheduled to commence on March 31, 2026, and will take about 52 months, expecting to be completed by July 31, 2030. This schedule is confirmed after conditional approval by the 4th Architecture Specialist Committee of Busan City and completion of the environmental impact assessment for the building. Infrastructure expansion and neighborhood improvement will also be pursued during the project period.
Q. What is the infrastructure and living conditions like in the area?
This area is rapidly establishing itself as a high-end residential community with good transportation and well-equipped educational and convenience facilities.
The areas of U-dong and Gunam-ro in Jungdong are dotted with the latest mixed-use apartments like Haeundae Kyungdong Leen View 2nd and Prugio Derwon, providing convenient transportation due to proximity to Jungdong Station and Haeundae Beach Road. Additionally, with excellent living facilities and educational environments, residents can enjoy pleasant living conditions. For these reasons, the area is quickly evolving into a high-end residential space, and demand for housing continues to grow.