Table of Contents
Posco The Shop Asiad Stadium / Approval of the Housing Construction Project Plan for Geojedong 2 Housing Association
- Area of 1054 Geojedong, Yeonje-gu

The 'Posco The Shop Asiad Stadium' will be newly constructed at 1054 Geojedong, Yeonje-gu, Busan. This project is being driven by the Geojedong 2 Housing Association, with Posco E&C as the builder, and has recently received project plan approval from the city of Busan and Yeonje-gu.
The project, which will rise 48 stories above ground and 5 stories below, is divided into 5 buildings and is expected to have a total of 989 units. In addition to residential units, various ancillary facilities, work spaces, commercial spaces, education and research facilities, exercise facilities, and convenience facilities will also be provided. The project is slated to begin construction in August 2026 and is expected to be completed by December 2030.

In August 2024, the association held an extraordinary general meeting where it was decided to impose additional contribution fees. This has led to increasing discontent among some members. According to industry data, the general sale price is expected to be around 26 million won per pyeong, with a dedicated 84㎡ unit estimated to cost around 884 million won. However, some specific third round members are required to pay contribution fees exceeding 960 million won. As a result, criticisms have emerged stating that "there are no benefits through the association."

The price for units from Geojedong 2 Housing Association is considered reasonable compared to nearby market prices. Looking at the prices of similar buildings like Leicounty and Ssangyong The Platinum Geojedong Asiad, the asking price for an 84-type unit in Leicounty Phase 2 is set at a minimum of 1.1 billion won.
Moreover, the general sale price for Posco The Shop Asiad Stadium can be set over 1 billion won, with a high likelihood of selling out. Considering its location as a top station area, the premium of the Posco brand, and the community facilities of this large complex, it is analyzed to be very competitive.
Taking into account its proximity to major apartments in Sajik-dong, this area is expected to be an attractive choice for investors. Overall, various factors combine to predict a positive future for this complex.


This area is attracting attention due to its excellent transportation and living infrastructure. It is a double station area that allows access to both the Asiad Stadium Station on Metro Line 3 and Geojegok Station on the Donghae-Nambu Line, with various living convenience facilities such as Homeplus, the Asiad Main Stadium, the Law Town, and educational facilities in close proximity, making life convenient. This environment is expected to enhance the housing desirability of the Geojedong area in the future.
Notice No. 2025-73 of Yeonje-gu, Busan Metropolitan City
Approval of Housing Construction Project Plan
Regarding the application for housing construction project plan approval for the area at 1054 Geojedong, Yeonje-gu, Busan, approval is granted in accordance with Article 15 of the Housing Act, and it is officially announced as follows according to Article 15, Section 6 of the same law. Relevant documents are made available for public viewing at the Yeonje-gu Office in Busan.
September 18, 2025
Mayor of Yeonje-gu, Busan
1. Project Name: New Residential Complex Construction at 1054 Geojedong, Yeonje-gu, Busan
2. Project Entity
a. Name: Geojedong 2 Housing Association (Chairperson: Park Jaeno) and others
b. Address: 501, 24, Asiad-daero, Yeonje-gu, Busan (Geojedong, Samdo Building)
3. Project Location and Scope
a. Location: Area of 1054 Geojedong, Yeonje-gu, Busan
b. Site Area: 18,051㎡
c. Building Area: 7,173.3957㎡
d. Total Floor Area: 186,902.4094㎡
e. Size: 6 Basement Floors - 48 Floors Above Ground, 5 buildings, 989 units
f. Purpose: Residential, ancillary welfare facilities, office facilities, sales facilities, education and research facilities, exercise facilities, neighborhood living facilities
4. Project Implementation Period: 2026.08.24. ~ 2030.12.23.
5. Matters subject to review under Article 19, Section 1 of the Housing Act
a. Building permits under Article 11 of the Building Act
※ Matters related to notifications or permits set forth in each individual law under Article 19, Section 1 of the Housing Act are deemed processed by this housing construction project plan approval.
6. Related Documents: Omitted (Same as the materials on display at the location.). End.

Classification
Notice
Institution Classification
Gu Gun
Institution
Yeonje-gu
Notice Confirmation Number
No. 2025-73
Title
Approval of Housing Construction Project
Date
2025-09-24
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Frequently Asked Questions (FAQ)
Q. What is the location and size of the Posco The Shop Asiad Stadium housing construction project?
It will be built in the area of 1054 Geojedong, Yeonje-gu, with a total of 6 basement floors and 48 floors above ground, consisting of 5 buildings and 989 units.
Posco The Shop Asiad Stadium is located in the area of 1054 Geojedong, Yeonje-gu, Busan, with a total site area of 18,051㎡. The building area is approximately 7,173㎡, and the total floor area is about 186,902㎡. It is a mixed residential complex consisting of 5 buildings from 6 basement floors to 48 floors above ground, with a total of 989 units. This complex includes not only residential units but also various ancillary welfare facilities, office facilities, sales facilities, educational research facilities, exercise facilities, and neighborhood living facilities.
Q. When is the scheduled start and completion date for Posco The Shop Asiad Stadium?
Scheduled to start construction in August 2026 and to complete in December 2030.
This project is scheduled to start construction on August 24, 2026, and is expected to be completed by December 23, 2030. It has officially received housing construction project plan approval from the city of Busan and Yeonje-gu, and with necessary permits under the Building Act also approved, construction is expected to proceed as planned. Upon completion, it will provide a pleasant living environment for residents with the latest community facilities and various mixed-use facilities.
Q. How is the price for Posco The Shop Asiad Stadium determined?
Estimated at around 26 million won per pyeong; a dedicated 84㎡ unit is expected to be around 884 million won.
The general sale price is estimated at around 26 million won per pyeong, with a projected price of approximately 884 million won for a dedicated area of 84㎡. However, some third-round members are required to pay more than 960 million won in contribution fees, which has raised some concerns regarding pricing. Despite assessments that the sale price is reasonable compared to surrounding market prices, there is analysis suggesting that it is more affordable than nearby apartments such as Leicounty and Ssangyong The Platinum Geojedong.
Q. What is the location and transportation environment of Posco The Shop Asiad Stadium like?
It is a double station area allowing access to both the Asiad Stadium Station on Metro Line 3 and Geojegok Station on the Donghae-Nambu Line.
This complex is located in Geojedong, Yeonje-gu, Busan, allowing access to both the Asiad Stadium Station on Metro Line 3 and Geojegok Station on the Donghae-Nambu Line, making it a double station area. Additionally, it has an abundance of convenience facilities nearby, including Homeplus, the Asiad Main Stadium, Law Town, and educational institutions, resulting in an excellent living environment. Such exceptional transportation and living infrastructure are expected to enhance housing desirability in Geojedong and have drawn interest from investors.
Q. How have the members reacted to the imposition of additional contribution fees?
There is increasing discontent among some members regarding the decision to impose additional contribution fees in August 2024.
Recently, the Geojedong 2 Housing Association decided through an extraordinary general meeting to impose additional contribution fees. As a result, some members are expressing dissatisfaction, saying there are no advantages to be gained through the association. Despite the sale price being evaluated as reasonable compared to surrounding market prices, conflicts are arising due to disparities in contribution fees among members and the burden of prices. These issues remain significant challenges within the association.