Table of Contents
- Large-scale discount event 'Busan Sale Festa (Online)' starts this August!
- Where and what can you get discounts on?
- How to use the dedicated hall and access routes
- Small business owners who want to participate?
- The most practical online support for Busan small businesses
- Frequently Asked Questions (FAQ)
Large-scale discount event 'Busan Sale Festa (Online)' starts this August!

Busan City has announced the launch of a large-scale online discount event called 'Busan Sale Festa (Online)' to support local small business owners.
This event will take place from August 1 to 31 and will be conducted through major domestic online platforms such as Naver, 11th Street, Gmarket, and the Busan-exclusive Dongbaek Mall. Consumers can enjoy discounts of up to 30%.
This event is strategically planned to promote the outstanding products of local small businesses to consumers nationwide, aiming to increase sales and enhance brand awareness.
Where and what can you get discounts on?

The second discount event of the Busan Sale Festa (Online) will proceed as follows:
The event period is from August 1, 2025, to August 31, 2025, during which discount coupons offering a permanent 10% to a maximum of 30% will be provided.
The participating shopping malls include Naver Smart Store, 11th Street, Gmarket, and Dongbaek Mall (Dongbaekjeon regional products mall in the Busan is Good app).

The number of small business firms in Busan is approximately 300, providing products across various categories including ready-to-eat meals, fashion accessories, beauty products, and household goods.
In particular, products from 'Busan Star Small Businesses' selected by the Busan City are included, giving consumers the opportunity to purchase high-quality items at reasonable prices.
How to use the dedicated hall and access routes

If you want discounts, you need to enter the 'Busan Sale Festa dedicated hall' of each shopping mall.
Accessing it is simple. Just type 'Busan City Sale Festa' in Naver's search bar to be directly linked to the dedicated hall.
11th Street / Gmarket:
Type 'Busan Sale Festa' in the search bar
→ Access the dedicated hall
By launching the 'Busan is Good Dongbaekjeon' app in Dongbaek Mall, you can click on the main banner or popup. Within the dedicated hall, discount coupons can be automatically applied or are available for download via a button.
Small business owners who want to participate?
Small business owners located in Busan can seize the opportunity to participate in the online dedicated hall.
Applications can be submitted through the Busan Economic Promotion Agency's ‘SODAM Square’ website, and for more information, you can visit the site or call 051-600-1363.
Participating in large online planning events supported by the Busan City, like this one, can result in national marketing effects, greatly aiding the increase in sales of small businesses.
The most practical online support for Busan small businesses

In today's world where online shopping is widespread, the 'Busan Sale Festa' that supports local small businesses to securely enter the online market is more than just a sale event.
This second discount event follows the first one held in June and is part of a large-scale online sale planning event. Additionally, a third event is scheduled for September 15 to October 12, generating anticipation. In particular, the third event will showcase various themed products such as gift sets and traditional holiday foods aimed at the Chuseok holiday.
This is intended to promote the nationwide circulation of Busan products. It will be a meaningful opportunity that provides substantial benefits to consumers while revitalizing the local economy.
An opportunity to purchase excellent products from Busan at reasonable prices has arrived. This will be a great advantage for consumers not only in Busan but across the nation.
In August, search for 'Busan Sale Festa' on Naver, 11th Street, Gmarket, and Dongbaek Mall to discover hidden treasures.
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Frequently Asked Questions (FAQ)
Q. When is the Busan Sale Festa (Online) event period?
The Busan Sale Festa (Online) runs from August 1 to 31.
The Busan Sale Festa (Online) event will be held from August 1 to August 31, 2025, during which consumers can receive discount coupons of up to 30%. This event will last throughout the month of August and can be accessed through the dedicated halls on major online platforms like Naver, 11th Street, Gmarket, and Dongbaek Mall.
Q. Where can I receive discounts at the Busan Sale Festa?
Discount benefits can be obtained in the dedicated halls of Naver, 11th Street, Gmarket, and Dongbaek Mall.
This event will be conducted through Naver Smart Store, 11th Street, Gmarket, and the Busan-exclusive Dongbaek Mall (local product mall in the 'Busan Is Good Dongbaekjeon' app). You can apply or download discount coupons through the 'Busan Sale Festa dedicated hall' in each shopping mall, enjoying discounts of up to 30%.
Q. How do I access the Busan Sale Festa dedicated hall?
Access it by typing 'Busan Sale Festa' in the search bars of Naver, 11th Street, and Gmarket.
By typing 'Busan City Sale Festa' in the search bar on Naver, you will be directly linked to the dedicated hall, and you can access the dedicated halls for 11th Street and Gmarket by searching 'Busan Sale Festa' in their search bars. In Dongbaek Mall, you can click the main banner or popup in the 'Busan Is Good Dongbaekjeon' app to access the dedicated hall.
Q. How can small businesses participate in the Busan Sale Festa?
You can apply on the Busan Economic Promotion Agency's Sodam Square website or inquire by phone.
Small businesses located in Busan can apply for participation in the online dedicated hall through the Busan Economic Promotion Agency's ‘Sodam Square’ website. For detailed information, visit the site or call 051-600-1363 for assistance. When participating, you can expect nationwide marketing effects and sales increases.
Q. What is the main purpose of the Busan Sale Festa?
The main purpose is to increase sales and brand awareness of local small businesses.
The Busan Sale Festa is a strategic event aimed at promoting the excellent products of Busan's small businesses to consumers nationwide, increasing sales, and enhancing brand awareness. Through this online sale event, it promotes the nationwide distribution of Busan products and revitalizes the local economy, providing consumers with a variety of benefits at reasonable prices.