Table of Contents
- Busan City Launches All-Out Efforts for Domestic Activation Linked to the 'Korea Grand Festival'
- Full Operation of 'Busan-type Consumer Festival' for Market Revitalization
- Integrated Consumer Promotion Events Online and Offline
- 18% Cashback on Dongbaekjeon and Traditional Market Refund Event
- Expansion of Stay-type Consumption through Tourism, Culture, and Sports-linked Programs
- Overview of 'Korea Grand Festival' and Nationwide Linked Programs
- Expected Effects for Busan City
- Frequently Asked Questions (FAQ)
Busan City Launches All-Out Efforts for Domestic Activation Linked to the 'Korea Grand Festival'
From October 29 to November 9, the 'Korea Grand Festival' will be held. Busan City plans to actively promote the 'Busan-type Domestic Activation Project' to recover the local economy and boost consumer spending during this period.
This festival is a large-scale consumer event jointly organized by the Ministry of Trade, Industry and Energy and the Ministry of SMEs and Startups, providing an opportunity for manufacturers, distributors, and small businesses across the country to rekindle the excitement of consumption in the South Korean economy.
Busan is seeking various measures to recover the local economy.
First, the city will expand consumer festivals to revitalize local commercial districts and raise the cashback rate of Dongbaekjeon to 18%.
In addition, various events linked with tourism, culture, and sports will be implemented to execute consumer promotion policies that citizens can feel.
Full Operation of 'Busan-type Consumer Festival' for Market Revitalization
Diverse pop-up events will be held throughout Busan. These events will take place primarily at department stores, shopping malls, and alley commercial areas.
First, the 'Snack Road in Busan' event will be held at Lotte Department Store Busan Main Store from October 31 to November 6, showcasing various products from 15 popular dessert brands in Busan.
Additionally, a 'BIG HUB Popup Show' will take place at Shinsegae Department Store Centum City from October 30 to November 1, featuring participation from 31 local shoe, fashion, and clothing brands. This event is garnering significant interest as it contributes to revitalizing Busan's commercial districts.
Various pop-up stores are currently operating in Busan. The 'DongbaekSanghoe Popup Store' will be held at ConnectHyundai Busan until November 20, and the 'Busan Representative Brand Popup Store (Big Shop)' will be at KT&G Imagination Space Busan from November 6 to December 7. These popup stores will introduce Busan's outstanding brands to consumers across the country.
Integrated Consumer Promotion Events Online and Offline
The 'Busan Sale Festa (Online)' will take place from October 29 to November 30, providing 30% special discount coupons at several major online shopping malls such as ▲Naver ▲11th Street ▲Gmarket ▲Dongbaek Mall.
Offline, the 'Jeonpo Gonggu Gil Non-alcohol Festival' will be held between November 7 and 9, along with 'Haeri Dan-gil Sweet Salon in Wuil Mansion' from November 8 to 9. These events will create an experiential consumer festival to stimulate the local economy.
18% Cashback on Dongbaekjeon and Traditional Market Refund Event
One of the recently spotlighted policies is the 'Expansion of Dongbaekjeon Cashback Rate to 18%'. This policy will be implemented during the festival period from October 29 to November 9, offering 18% cashback for purchases up to 500,000 won. This is the highest consumption benefit since the launch of Dongbaekjeon in 2019 and is expected to boost the sales of local small businesses and promote consumer spending among citizens.
Additionally, a 'Traditional Market Consumption Refund Event' will take place from November 6 to 8. During this event, a refund of up to 20,000 won in Onnuri gift certificates will be provided for purchases of a certain amount at traditional markets. With 100 traditional markets across Busan participating, substantial economic recovery is anticipated.
Expansion of Stay-type Consumption through Tourism, Culture, and Sports-linked Programs
This event will evolve beyond a simple consumer festival to become a 'strategy for expanding stay-type consumption'.
The 'K-Busan Tourism Market Promotion' will provide 20,000 won in Onnuri gift certificates to tourists visiting Busan via rail when they spend a certain amount in traditional markets in Busan.
Additionally, young people from other regions can enjoy up to 60% discounts at participating tourist facilities through the 'Busan Onna Youth Pass'. These various benefits are expected to make Busan a more attractive tourist destination.
On November 8, the 'Moonlit Exercise Busan Challenge' will be held at Songdo Beach. This event will feature K-POP dance, a bubble show, and various experience booths aimed at encouraging family participation.
Also, from the same day until the 9th, the 'Busan Mayor's 3X3 Warship Basketball Tournament' will take place in the area of the Navy Operation Command in Nam-gu. This tournament will present unique programs such as military band performances and warship boarding experiences, attracting a lot of interest.
Events Held in Connection with Busan City Korea Grand Festival
| Event Name | Period | Location | Main Contents |
| Snack Road in Busan | 10.31.~11.6. | Lotte Department Store Busan Main Store B1 Popup Zone | Special sales exhibition of 15 local dessert brands, purchasing events |
| DongbaekSanghoe Popup Store | 10.17.~11.20. | ConnectHyundai Busan 3F Happiness Store | Sales of 26 excellent Busan product brands, item-specific discounts |
| BIG HUB Popup Show (PFB PAPA Busan) | 10.30.~11.1. | Shinsegae Department Store Centum City B2 Central Plaza | Participation of 31 companies in shoes, fashion, clothing, and local brand promotional events |
| Busan Representative Brand Joint Popup Store (Big Shop) | 11.6.~12.7. | KT&G Imagination Space Busan 1F Lounge Hall | Sales of city brand products, brand promotion events |
| Busan Sale Festa (Online) | 10.29.~11.30. | Naver, 11th Street, Gmarket, Dongbaek Mall, etc. | Opening of online dedicated venue, 30% special discount coupons |
| Jeonpo Gonggu Gil Non-Alcohol Festival (Offline) | 11.7.~11.9. | Area of Jeonpo Gonggu Gil | Alley commercial area coupons, experiential pop-up, operating 09 market |
| Haeri Dan-gil Sweet Salon in Wuil Mansion | 11.8.~11.9. | Area of Haeri Dan-gil Wuil Mansion | Dessert pop-up, Atelier market, fringe concert, etc. |
| Dongbaekjeon Cashback Special Payment of 18% | 10.29.~11.9. | All Dongbaekjeon participating stores in Busan | Cashback limit of 500,000 won, up to 18% refund |
| Traditional Market Consumption Refund Event | 11.6.~11.8. | 100 traditional markets in Busan | Refund of 10,000 won for purchases over 40,000 won, 20,000 won for purchases over 70,000 won |
| 23rd Busan International Fisheries EXPO (BISFE 2025) | 11.5.~11.7. | Bexco Hall 1 | Participation of 460 companies from 29 countries, discount coupons given |
| K-Busan Tourism Market Promotion Product | 10.20.~Until budget runs out | Busan Station, Bujeon Station, and traditional markets | KTX ride discount + Onnuri gift certificate provided for market consumption |
| Launch of Busan Onna Youth Pass | 8.19.~End of December | 19 partnered tourist facilities | Up to 60% discount for young people from other regions |
| Moonlit Exercise Busan Challenge | 11.8. | Songdo Beach | K-POP dance, bubble show, experience booths, etc., citizen participation sports event |
| Busan Mayor's 3X3 Warship Basketball Tournament | 11.8.~11.9. | Nam-gu Baegunpo Navy Operation Command | Warship boarding experience, military band and ceremonial guard performances |
Overview of 'Korea Grand Festival' and Nationwide Linked Programs
This festival will take place from October 29 to November 9, featuring approximately 30,000 participating companies nationwide in a large-scale consumer event. With the vision of 'A Growing Economy Together, Consumption that Brings Hope,' various programs will be implemented simultaneously in collaboration with several government departments.
This fall, various discount events and campaigns will be carried out. The Ministry of Industry will hold the 'Korea Sale Festa' from October 29 to November 16, offering abundant benefits to consumers.
The Ministry of SMEs and Startups' 'DanHong Festival' will run during the same period from October 29 to November 30, contributing to the revitalization of the local economy. Additionally, the Ministry of Interior has prepared opportunities to sell local love gift certificates at discounts of 12-20%.
The Ministry of Culture, Sports and Tourism will conduct the 'Traveling Autumn Campaign' from November 3 to December 7, while the Ministry of Oceans and Fisheries will hold a seafood discount launch from October 31 to November 2. Lastly, the Customs Service will host the 'Korea Duty Festa' from October 29 to November 30 to attract consumer interest.
In Busan, the '23rd Busan International Fisheries EXPO' will be held at Bexco from November 5 to 7. During this event, a 5,000 won discount coupon will be provided to 500 people daily to help stimulate the consumption of local seafood.
Expected Effects for Busan City
Busan City aims for revitalization of the local economy through this festival. It expects overall economic recovery through increased consumer spending, sales growth for small businesses, and a boost in tourism-related consumption and influx of young people. These efforts are expected to have a positive impact on the local community.
This event is anticipated to provide new vitality to the local economy, which has been stifled by high inflation. Furthermore, the city authorities will continue to implement practical domestic demand promotion policies that citizens can personally feel.
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Frequently Asked Questions (FAQ)
Q. When will the Korea Grand Festival be held and what domestic activation measures will Busan City implement?
The Korea Grand Festival will be held from October 29 to November 9, and Busan City will promote domestic activation projects such as expanding the Dongbaekjeon cashback.
The Korea Grand Festival will take place from October 29 to November 9, and Busan City will actively promote the Busan-type domestic activation project to recover the local economy and boost consumer spending. Main measures include expanding consumer festivals to revitalize local commercial districts, raising the Dongbaekjeon cashback rate to 18%, and operating tourism, culture, and sports-linked programs. Through this, it aims to increase sales for small businesses in Busan and promote the local economy.
Q. What will the pop-up events in Busan entail and where will they be held?
Pop-up events featuring Busan's representative brands will be held at Lotte and Shinsegae department stores.
In Busan, the 'Snack Road in Busan' event will be held at Lotte Department Store Busan Main Store from October 31 to November 6, showcasing products from 15 representative dessert brands. A 'BIG HUB Popup Show' will be held at Shinsegae Department Store Centum City from October 30 to November 1, featuring participation from 31 local brands in shoes, fashion, and clothing. Additionally, the 'DongbaekSanghoe Popup Store' (at ConnectHyundai Busan until November 20) and the 'Busan Representative Brand Popup Store (Big Shop)' (at KT&G Imagination Space Busan from November 6 to December 7) will support nationwide promotion of Busan brands.
Q. How has the Dongbaekjeon cashback benefit changed, and what effects are expected?
The Dongbaekjeon cashback rate has increased to 18%, offering benefits for purchases up to 500,000 won.
During the festival period (October 29 - November 9), the Dongbaekjeon cashback rate will be expanded to 18%, providing cashback benefits for purchases up to 500,000 won. This is the highest level of benefits since the launch of Dongbaekjeon, which is expected to significantly contribute to improving sales for local small businesses and promoting consumer spending among citizens. Additionally, a traditional market refund event will also take place, promoting consumption in traditional markets through the distribution of Onnuri gift certificates.
Q. What events are included in the tourism, culture, and sports-linked programs promoted by Busan City?
Events such as the 'Moonlit Exercise Busan Challenge' and the 'Busan Mayor's 3X3 Warship Basketball Tournament' will be held.
On November 8, the 'Moonlit Exercise Busan Challenge' will be held at Songdo Beach, featuring family-oriented activities such as K-POP dance, a bubble show, and experience booths. From November 8 to 9, the 'Busan Mayor's 3X3 Warship Basketball Tournament' will take place in the area of the Navy Operation Command in Nam-gu, also featuring special programs such as military band performances and warship boarding experiences. These events are diverse cultural and sports events that citizens and tourists can enjoy, contributing to the expansion of stay-type consumption in the region.
Q. What online and offline consumer promotion events are taking place in Busan?
The Busan Sale Festa online discounts and offline festivals at Jeonpo Gonggu Gil and Haeri Dan-gil.
From October 29 to November 30, the 'Busan Sale Festa' will be held on major online shopping sites such as Naver, 11th Street, Gmarket, and Dongbaek Mall, providing 30% special discount coupons. Offline, the 'Jeonpo Gonggu Gil Non-alcohol Festival' and 'Haeri Dan-gil Sweet Salon in Wuil Mansion' will create experiential consumer festivals to revitalize local commercial areas from November 7 to 9. These integrated online and offline events will increase consumer participation and contribute to the recovery of the local economy.
