Table of Contents
- The Quiet Blue Chip Binggrae: Reasons for Renewed Attention
- Binggrae Chart Analysis – Technical Buying Period at Long-term Support Line
- Q3 Performance – Record Sales Despite Short-term Performance Decline
- Positive Factors – Brand Power and Global Expansion Potential
- Short-term Risks
- Conclusion – Approach with ‘Winter Buy, Summer Sell’ Strategy
- Frequently Asked Questions (FAQ)
The Quiet Blue Chip Binggrae: Reasons for Renewed Attention
Recently in the stock market, investors have been flocking to leading sectors such as semiconductors, secondary batteries, and shipbuilding. As a result, consumer-related stocks like Binggrae (005180) are relatively overlooked.
However, if the demand in these leading sectors weakens, there is a strong possibility that funds will shift to domestic consumer stocks with stable dividends and strong brand competitiveness.
In fact, I have started gradually accumulating Binggrae stocks over the past 2-3 weeks. The company has gained popularity among Chinese tourists, where 'banana-flavored milk' has become a must-purchase item, and 'Melona' is actively being exported overseas, suggesting positive growth potential in the medium to long term.
These factors will be crucial considerations for future investments.
Binggrae Chart Analysis – Technical Buying Period at Long-term Support Line
As of October 30, 2025, Binggrae's stock price is about 71,200 won, receiving stable support near the 120-day moving average of 71,000 won. This 120-day line has shown several rebound signals during 2023 and 2024 and serves as a long-term technical support line. If this support holds once again, there is a very high possibility of a medium to long-term price rebound.
The current support line is 71,000 won (120-day line), and the short-term resistance line is set at 73,000 won (20-day line). For risk management, the stop-loss should be set at a breach of 70,000 won.
For investment targets, the first target can be set at 82,000 won and the second target at over 90,000 won. To achieve these targets, market trends should be closely monitored.
I believe that the price range between 70,000 and 71,000 won is suitable for gradual buying. Furthermore, I judge that there is sufficient potential for a medium to long-term rebound exceeding 90,000 won.
In addition, the 120-day moving average shows an upward trend, indicating that the long-term trend remains positive.
Considering its seasonal nature, I think it would be a good strategy to buy now and sell in the summer peak (May to June) for ice cream products.
Q3 Performance – Record Sales Despite Short-term Performance Decline
According to recent reports from securities companies, Q3 2025 sales are expected to reach about 480 billion won, which would be a record high. However, operating profit is anticipated to be 59.2 billion won, reflecting a decline of about 9-10% from the previous year due to rising raw material prices and sluggish domestic markets. Binggrae's Q3 earnings announcement is scheduled for November 17.
Specifically, estimated sales are expected to be 483.9 billion won, up 3.5% year-on-year. In contrast, operating profit is expected to decline by 9.5% to 59.2 billion won. The PBR is about 1.0 times, and the PER is about 8.6 times. Additionally, the dividend yield is at 4%. Currently, the stock price is at a PBR of 1.0, which aligns with the company's net asset value and can be interpreted as a signal of undervaluation.
| Key Financial Information | Annual | Quarterly | ||||||
| 2022/12 (IFRS Consolidated) | 2023/12 (IFRS Consolidated) | 2024/12 (IFRS Consolidated) | 2025/12 (E) (IFRS Consolidated) | 2024/12 (IFRS Consolidated) | 2025/03 (IFRS Consolidated) | 2025/06 (IFRS Consolidated) | 2025/09 (E) (IFRS Consolidated) | |
| Sales | 12,677 | 13,943 | 14,630 | 15,126 | 2,909 | 3,085 | 4,096 | 4,839 |
| Operating Profit | 394 | 1,122 | 1,313 | 1,023 | 6 | 135 | 268 | 592 |
| Operating Profit (Reported) | 394 | 1,122 | 1,313 | | 6 | 135 | 268 | |
| Income from Continuing Operations Before Tax | 367 | 1,110 | 1,335 | 1,030 | -7 | 144 | 250 | 594 |
| Net Income | 257 | 862 | 1,032 | 821 | -9 | 116 | 243 | 549 |
| Operating Profit Margin | 3.11 | 8.05 | 8.97 | 6.77 | 0.22 | 4.36 | 6.55 | 12.23 |
| Net Profit Margin | 2.03 | 6.18 | 7.06 | 5.43 | -0.29 | 3.75 | 5.92 | 11.35 |
| Debt Ratio | 33.61 | 38.83 | 38.96 | 37.10 | 38.96 | 43.04 | 38.00 | |
| Capital Reserves Ratio | 1,109.83 | 1,243.50 | 1,398.99 | | 1,398.99 | 1,363.74 | 1,399.41 | |
| EPS (won) | 2,607 | 8,752 | 10,479 | 8,496 | -86 | 1,175 | 2,514 | 4,081 |
| PER (times) | 15.05 | 6.25 | 7.77 | 8.38 | 7.77 | 9.53 | 9.87 | |
| BPS (won) | 65,119 | 72,564 | 81,640 | 87,482 | 81,640 | 79,638 | 82,458 | |
| PBR (times) | 0.60 | 0.75 | 1.00 | 0.81 | 1.00 | 1.17 | 1.03 | |
| Cash DPS (won) | 1,500 | 2,600 | 3,300 | 3,225 | 3,300 | 0 | | |
| Cash Dividend Yield | 3.82 | 4.75 | 4.05 | 4.53 | 4.05 | 0.00 | | |
Positive Factors – Brand Power and Global Expansion Potential
‘Banana-flavored milk’ is gradually gaining recognition overseas. Particularly, among foreign tourists visiting Korea, there is a notable trend of those from China and Taiwan considering this product a must-have food item. Consequently, the share of sales in convenience stores is increasing, and it can also be found in overseas airports and K-food specialty stores.
Moreover, the export of ‘Melona’ is significantly increasing. It continues to grow steadily, especially in the markets of the United States and Southeast Asia, with the local subsidiary in Vietnam recording double-digit annual growth. As a ‘Korean Wave dessert’, it is gaining worldwide recognition.
The potential of the new business 'The Protein'
The protein beverage market is growing rapidly, leading to an annual revenue increase of over 30%. The structural development of the health beverage market is expected to yield medium to long-term benefits.
Stability of dividends
The company has maintained a steady dividend yield of about 3-4% each year. During times of price instability, this may prove to be a stable choice for dividend income investors.
Short-term Risks
Currently, due to sluggish domestic markets, the sales of refrigerated and ice cream products are slowing down. Moreover, the continuous rise in raw material prices, particularly cocoa and sugar, is pushing up manufacturing costs. These conditions could contribute to poor Q3 performance, and concerns over this may increase short-term price volatility.
However, it is assessed that these negative factors have already been somewhat reflected in the stock price. In the medium to long term, a recovery in consumption and an increase in exports are expected to lead to a rebound in performance.
Conclusion – Approach with ‘Winter Buy, Summer Sell’ Strategy
The current market situation appears to be an undervalued buying opportunity based on both technical indicators and fundamental analysis. If the 120-day moving average continues to provide support, the likelihood of a rebound in Binggrae's stock price in the medium to long term will increase.
I am also buying in increments in the low 70,000 won range, and considering seasonal factors and supply recovery, I plan to sell at prices above 90,000 won.
Stable dividends + global brand growth potential + technical bottom
Binggrae is currently establishing itself as a 'quiet blue chip' that becomes more prominent when the market focuses on specific sectors. These three elements are combining well to provide an attractive option for investors.
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Frequently Asked Questions (FAQ)
Q. Why is Binggrae stock gaining attention recently?
Binggrae is gaining attention as a domestic consumer stock due to its stable dividends and strong brand competitiveness.
Recently, investment has been actively focused on leading sectors in the stock market. However, if the demand weakens, there is a high possibility that funds will move into consumer stocks like Binggrae, which has strong dividends and brand power. Notably, 'banana-flavored milk' is popular among foreign tourists, and the export of 'Melona' is also active, suggesting a positive growth outlook in the medium to long term. These factors increase the attractiveness of investing in Binggrae.
Q. What technical support line is Binggrae stock currently receiving?
Binggrae stock is receiving stable support near the 120-day moving average of 71,000 won.
As of October 30, 2025, Binggrae's stock price is approximately 71,200 won, maintaining a long-term support line that has shown several rebound signals around the 120-day moving average of 71,000 won. If this support continues, a medium to long-term price rebound is expected. The short-term resistance line is set at 73,000 won, and a stop-loss strategy is recommended if the price falls below 70,000 won for risk management.
Q. What is the outlook for Binggrae's Q3 performance?
Sales in Q3 are expected to be a record high, but operating profits are projected to decline due to rising raw material prices and sluggish domestic demand.
According to reports from securities companies, Binggrae's sales in Q3 2025 are estimated to be around 483.9 billion won, representing a 3.5% increase compared to the previous year and anticipated to be a record high. However, operating profit is forecasted to decline by about 9.5% to 59.2 billion won due to rising raw material prices and the sluggish domestic market. The PBR is around 1.0 times, and the PER stands at approximately 8.6 times, while maintaining a stable dividend yield of around 4%.
Q. What are Binggrae's popular overseas products and market status?
Banana-flavored milk is popular among Chinese tourists, and Melona exports are increasing in the US and Southeast Asia.
‘Banana-flavored milk’ has become a must-have item for tourists from China and Taiwan, gaining recognition in convenience stores and overseas K-food shops. Additionally, Melona is steadily growing in the US and Southeast Asian markets, with the local subsidiary in Vietnam recording double-digit growth annually. As a 'Korean Wave dessert', Binggrae products are achieving global recognition.
Q. What are the short-term investment risks for Binggrae?
Sluggish domestic markets and rising raw material prices are expected to lead to poor Q3 performance and price volatility.
The slowdown in domestic refrigeration and ice cream sales, along with rising raw material prices for cocoa and sugar, is leading to increased manufacturing costs, which will likely result in poor Q3 performance. Consequently, short-term price volatility may expand, but these negative factors are already somewhat reflected in the stock price. In the medium to long term, a recovery in consumption and an increase in exports are expected to bring about a rebound in performance.
Q. What buying and selling strategies are suitable for Binggrae investments?
A strategy of gradual buying in the low 70,000 won range followed by selling above 90,000 won during the summer peak is recommended.
Binggrae is appropriate for gradual buying between 70,000 and 71,000 won, and considering the rising trend of the 120-day moving average and seasonal factors, a 'winter buy, summer sell' strategy during the ice cream peak season in May and June is effective. The first target price can be set at 82,000 won, and the second target can exceed 90,000 won for medium to long-term profit potential.
