Table of Contents
- Where to Start Making a Shopping Mall?
- Three Things Business Owners Overlook Before Making a Shopping Mall
- Five Criteria for Choosing a Money-Making Shopping Mall Builder
- Imweb: From Quick Production to Steady Sales
- Differentiation Points of Imweb
- Now is the Time to Start
- Frequently Asked Questions (FAQ)
Where to Start Making a Shopping Mall?
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When deciding to start an online shopping mall, the first question that comes to mind is, 'How should I create my shopping mall?'
The methods for creating a shopping mall can usually be divided into two categories. The first is a standalone type, which involves building it independently. This method provides high freedom but involves significant initial investments and maintenance costs. The second is the rental type, which uses a shopping mall builder solution. This method is quick to set up and highly efficient in operation, making it a preferred choice among many founders recently.
The reality of shopping mall creation is complex. It is challenging to determine how much production costs will be, what features are necessary, and the potential problems that may arise during operation. Even searches are flooded with vague information and comparisons of solutions. Ultimately, many novice entrepreneurs end up choosing among similar builders without clear criteria. This situation can lead to confusion in the early stages of starting a business.
This article introduces the essential 'criteria for selecting shopping mall production solutions' for business owners preparing to start an online shopping mall.
Individuals who fall under the following categories are encouraged to read to the end.
If you are wondering which solution is suitable for your business, want to know reasonable production costs, or wish to learn how to operate a self-owned mall for continuous sales growth, this will be particularly beneficial.
👉 Create a Shopping Mall in 5 Minutes (Go to Imweb)
Three Things Business Owners Overlook Before Making a Shopping Mall
1. Getting Misled by “Lifetime Free”
Various solutions emphasize "free shopping malls," but in reality, various costs arise. Template purchases, hosting costs, app installations, and additional development outsourcing can lead to expenditures from hundreds of thousands to millions of won. Ongoing maintenance costs can feel more burdensome than initial investments.
2. Not Calculating Operating Costs
A shopping mall is not just built once and done. Product pages, banners, and promotional events must be continuously updated. If you become reliant on external personnel, time consumption can be high, and cost burdens can grow. If you cannot respond immediately when traffic surges, you risk losing valuable sales opportunities.
3. Not Knowing Self-Owned Mall Utilization Strategies
Just because you run a shopping mall, it doesn't mean sales will automatically occur. Elements that encourage customers to spend time on the site and make purchases are necessary.
For example, CRM, promotions, and repurchase functions play important roles. These functions usually need to be added through separate paid applications to be utilized.
Five Criteria for Choosing a Money-Making Shopping Mall Builder
The process of creating a shopping mall is not merely a design task. It is most important to build effectively and have a structure that facilitates good sales.
1. It Should Be Easy to Build
In the early stages of starting a business, the team is small. Therefore, it should be possible to quickly register and sell products single-handedly. Solutions that rely heavily on external help can be inefficient.
2. It Should Be Easy to Gain Exposure and Traffic
Search Engine Optimization (SEO) is essential, and recent trends in AI-based search exposure must also be addressed. This is to ensure that potential customers can more easily discover the shopping mall.
3. It Should Be Easy to Operate and Manage
Reliance on external help for modifying product detail pages, changing banners, and launching events will not only increase costs but also slow down response times. Therefore, a system that can be managed independently is essential.
4. It Should Be Easy to Grow
Data and customer analysis are critical components for increasing sales. Providing sales statistics for each product and channel and automatically sending messages to customers who abandon their carts are essential features. A system needs to be established for effective marketing strategies.
5. Its Cost Structure Should Be Reasonable
Solutions offered for free may initially seem attractive, but costs can accumulate over time. It is important to comprehensively consider various costs, such as design, applications, hosting, and payment gateways, to predict total expenditure.
Imweb: From Quick Production to Steady Sales
A representative solution is Imweb.
Imweb is a shopping mall builder that supports everything from shopping mall creation to operation and marketing on one platform. It provides a growth model that allows individuals to easily start shopping malls and maintain continuous sales.
Some of the notable clients include Noted, My Normal, and Dr.Piel.
As of now, the cumulative number of clients exceeds 1 million, and transaction volume has surpassed 7 trillion won.
In particular, the annual average growth rate in transaction volume reaches 324%, showcasing remarkable achievements.
This builder is not only a useful tool in the initial stage but also can be utilized in the growth process where sales are steadily increasing, providing its uniqueness.
Differentiation Points of Imweb
Easy to Create and Easy to Expose
Using the AI builder, you can complete your shopping mall in just 5 minutes in the desired style.
80 types of various industry-specific templates are provided, allowing you to easily reflect design and functions tailored to each industry.
Additionally, utilizing GEO functionality allows for optimization for AI search engines to support automatic exposure.
Operation and Management Are Simple
There is a drag-and-drop mode provided that allows easy modification even without coding knowledge. It is also convenient to have the ability to preview changes in real-time. Additionally, a responsive design optimized for both PC and mobile is automatically applied, making it even more useful.
Sales Growth Tools Are Provided by Default
You can analyze inflow paths and repurchase rates, as well as product conversion rates through statistics.
By utilizing CRM automation, you can effectively manage first-time purchase customers, customers who abandon carts, and dormant customers.
Moreover, shopping features such as regular payments, restocking notifications, coupon offerings, gift distribution, and discounts by tier can enhance customer experience.
No Hidden Costs
Many free shopping malls incur hidden costs of over 2.7 million won annually. In contrast, Imweb provides templates, plugins, CRM, and marketing features as standard, so no additional costs occur. This greatly helps with budget management.
Now is the Time to Start
Establishing a sustainable sales structure is far more challenging than fast production when creating a shopping mall. Imweb helps to easily and quickly build a shopping mall by providing an AI builder and various free design templates. Additionally, the long-term sales growth support provided by the statistics, CRM, and marketing features offered at no additional cost is a significant advantage.
Currently, the PG membership fee is 220,000 won, but the free benefit and permanent annual fee exemption are offered. Even with just a simple input of a concept, a self-owned mall can be constructed within 5 minutes. Why not start your online shopping mall venture?
👉 Create a Shopping Mall in 5 Minutes (Go to Imweb)
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Frequently Asked Questions (FAQ)
Q. What types of shopping mall production methods are there?
There are two methods: standalone and rental type, with rental solutions being the recent trend.
Shopping mall production methods can mainly be divided into standalone and rental types. Standalone requires building a system alone, which offers high freedom but has significant initial investment and maintenance costs. In contrast, rental type allows for rapid construction and efficient operation by using a shopping mall builder solution, which has recently become popular among founders.
Q. Is a “lifetime free” shopping mall really free?
No, there are actually hidden costs like template purchases and hosting.
Many free shopping malls advertise that they incur no initial costs, but in reality, various additional costs arise from template purchases, hosting fees, app installations, and separate development outsourcing. As a result, costs can accumulate from hundreds of thousands to millions of won over time. Thus, rather than trusting the phrase "lifetime free," it is important to thoroughly check the entire cost structure.
Q. What features are necessary for operating a shopping mall?
CRM, promotions, and repurchase functions are necessary tools for customer management and increasing sales.
For effective shopping mall operation, features like customer relationship management (CRM), promotions, and repurchase incentives are essential. These functions help systematically manage customers and increase sales. However, in many cases, it is best to check whether these functions are included as basic offerings when selecting the initial solution.
Q. What are the main strengths of the Imweb shopping mall builder?
Possible to build within 5 minutes with AI builder, supported basic marketing and statistical functions without additional costs.
Imweb allows you to quickly create a shopping mall using 80 types of industry-specific templates and can be easily modified using drag-and-drop functionality without coding knowledge. Additionally, with GEO functionality, it optimizes for AI search engines, and marketing features like CRM automation, sales statistics analysis, and coupon/discount offerings are provided without additional costs. This adds the advantage of operating efficiently without worries of hidden costs.
Q. What cost structure should be considered when choosing a shopping mall?
You should consider not only the initial production costs but also operational and management costs, as well as hidden costs.
The costs incurred in shopping mall production extend beyond just the initial production costs; they also include ongoing operational requirements like hosting, additional functions (apps), design changes, and outsourcing development costs. Especially, if reliance on external personnel is high, time and costs can increase significantly, so a solution that supports self-management is more cost-effective. Choosing a platform like Imweb, which has a transparent cost structure and no hidden costs, would be reasonable.
